Bernadette Mack, LLC

No screaming, marching, or BDUs required.

Published almost 3 years ago • 1 min read

Dear Reader,

My father was a drill sergeant in the US Army. At about a buck-twenty-five soaking wet, I think the hat was bigger than he. But, he didn't let his size stand in the way of delivering a killer basic training (aka boot camp).

Today (and tomorrow) I'm hosting a free training about email list-building and I'm calling it a boot camp, too. But, don't worry, I'm referring to the THIRD definition:

boot camp
: a camp where people who have recently joined the U.S. Army, Navy, or Marine Corps receive their basic training
: a short but very difficult training program
: a program or situation that helps people become much better at doing something in a short period of time

No screaming, marching, or pushups here! My boot camp is all about getting the lowdown on four great list-building strategies and deciding which one(s) might work for your organization.

​Your email list may be small right now, but with the best tools to engage and attract new people, it can still kick a$$ and take names. 😉

There's still time to register to join us:



Bernadette Mack, LLC

Read more from Bernadette Mack, LLC

Dear Reader, My latest blog post is about how startlingly few nonprofits send consistent email to donors and subscribers. A study I'd read recently made me think of this famous line from 1967's Cool Hand Luke... The report, from NextAfter, said that only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list. HALF. We all know how critical the first 30 to 90 days are to the lifecycle and...

almost 3 years ago • 1 min read

I'm resending this to you, Reader, because I got a lot of great feedback from readers and I wanted to be sure you saw it: Dear Reader, At the beginning of this year, I set several business goals for myself and I started using a simple system to track my progress. Because my business is new, two of my top goals are: getting more visibility and expanding my reach. Therefore, I keep a spreadsheet of my community growth activities that I update every month. I just love to tally up the...

almost 3 years ago • 1 min read

Dear Reader, What happens when a new member or donor joins your organization? Do they get a receipt? A welcome message? Some digital swag, perhaps? How do they get welcomed and engaged? For busy organizations with small staff teams, the scenario is probably some version of this: automated payment receipt, followed by... a message from the executive director with a link to the website/member-benefits page, followed by... crickets. Until it's time for the next campaign, event, or renewal...

almost 3 years ago • 1 min read
Share this post