Dear Reader,
My latest blog post is about how startlingly few nonprofits send consistent email to donors and subscribers. A study I'd read recently made me think of this famous line from 1967's Cool Hand Luke...
The report, from NextAfter, said that only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list.
HALF.
We all know how critical the first 30 to 90 days are to the lifecycle and “lifetime value” of a new member or donor. It’s been consistently shown that donors are more likely to give again within the first few months than at any other time. So why, then, are so many organizations missing the mark on these ‘early days’ communications? [Keep Reading]
What's Coming Up:
I use a lot of NextAfter's research to help formulate the types of training and content I offer; which is why, for the last few months, I've been focused on running my free welcome sequence writing challenge, a boot camp for list building, and a new mini-course called Challenge Academy: A Step-by-Step Method for Expanding your Nonprofit. These programs are all centered around finding more of the people who care about your mission and engaging them consistently through excellent emails. Here's the lowdown on when the next round is happening:
- May 12-14 - Email Sequence Writing Challenge
- May 19 & 20 - List-Building Boot Camp
- May 19 - Challenge Academy Enrollment Opens
Here's a snippet of feedback from last month's attendees:
And finally, I've received a lot of outreach and requests lately from subscribers and colleagues & every one of them lights me up 💡. Hearing about your obstacles, issues, and ideas really helps shape my programming and content. Keep reaching out - I love getting your messages!
Keep Up the Good Work,
Bernadette