profile

Bernadette Mack, LLC

Resending: When you're great at saying hello, you may never have to say goodbye.

Published almost 3 years ago • 1 min read

Dear Reader,

What happens when a new member or donor joins your organization? Do they get a receipt? A welcome message? Some digital swag, perhaps? How do they get welcomed and engaged?

For busy organizations with small staff teams, the scenario is probably some version of this:

  • automated payment receipt, followed by...
  • a message from the executive director with a link to the website/member-benefits page, followed by...
  • ...crickets. Until it's time for the next campaign, event, or renewal reminder.

While this scenario represents a perfectly adequate way to acknowledge a transaction, it doesn't create an experience that will impress and engage your new community members - which is so important in the first 30 days.

That's why I'm hosting a free three-day sequence-writing challenge (a workshop, really) to plan, write, and schedule a welcome email series that will help your new supporters get and stay engaged with your organization.

Making meaningful connections right from the start - when they're most excited - will help with retention and satisfaction for years to come.

I hope you can join me. Get more info and register here.

Keep up the good work,

Bernadette

P.S.

I'm going to be sending a few emails about this free challenge over the next couple of days. Click here if you are not interested in this writing workshop and I won't send you anymore invitations.

Bernadette Mack, LLC

Read more from Bernadette Mack, LLC

Dear Reader, My latest blog post is about how startlingly few nonprofits send consistent email to donors and subscribers. A study I'd read recently made me think of this famous line from 1967's Cool Hand Luke... The report, from NextAfter, said that only about half of nonprofit organizations send a confirmation or follow-up message when someone makes a donation or subscribes to the organization’s mailing list. HALF. We all know how critical the first 30 to 90 days are to the lifecycle and...

almost 3 years ago • 1 min read

Dear Reader, My father was a drill sergeant in the US Army. At about a buck-twenty-five soaking wet, I think the hat was bigger than he. But, he didn't let his size stand in the way of delivering a killer basic training (aka boot camp). Today (and tomorrow) I'm hosting a free training about email list-building and I'm calling it a boot camp, too. But, don't worry, I'm referring to the THIRD definition: boot camp noun​ a camp where people who have recently joined the U.S. Army, Navy, or...

almost 3 years ago • 1 min read

I'm resending this to you, Reader, because I got a lot of great feedback from readers and I wanted to be sure you saw it: Dear Reader, At the beginning of this year, I set several business goals for myself and I started using a simple system to track my progress. Because my business is new, two of my top goals are: getting more visibility and expanding my reach. Therefore, I keep a spreadsheet of my community growth activities that I update every month. I just love to tally up the...

almost 3 years ago • 1 min read
Share this post